Just read this over on Friday Playdate:
Quaker is partnering with Share Our Strength, a network of food banks that target children. Through February 28, you can go to the Quaker Start With Substance website and enter the UPC from any Quaker hot cereal; for every UPC entered, Quaker will donate one bowl of oatmeal to Share our Strength, up to one million bowls of oatmeal.
In the interests of full disclosure, if you click on the "start with substance" link, you realize that you can only enter the UPC codes on a Facebook page. But if you have Facebook, and UPCs, you can go enter them. Actually, even if you don't have UPCs, Quaker's posted one for you to use too.